Alex Consani: Net Worth and the Rise of a Gen Z Fashion Icon

Alex Consani is a 21-year-old American model and TikTok star who has rapidly become one of Gen Z’s most prominent fashion influencers. Rising to fame as the world’s youngest transgender model in her early teens, she now boasts a burgeoning net worth and an impressive portfolio of high-fashion campaigns and social media stardom. This article provides a detailed look at Consani’s estimated net worth (as of 2024–2025) with a breakdown of her income streams, and chronicles her journey – from early modeling milestones to historic firsts like winning Model of the Year and debuting at the Met Gala – that have cemented her status as a transgender Gen Z icon in the fashion world.

Estimated Net Worth and Income Streams

Consani’s net worth is estimated to be in the high six figures. As of 2024, media reports place her net worth at over $650,000. Another industry source pegs it around the $500,000 mark, primarily earned through her modeling contracts and brand collaborations. This figure has likely grown with her recent success in 2024–2025, as she landed major fashion awards and campaigns. Below is a breakdown of her key income streams, with source-based justification:

  • Modeling Contracts and Runway Fees: The bulk of Consani’s earnings comes from her modeling career, having walked for top designers and fashion houses globally. Since signing with IMG Models in 2019, she has appeared on runways for Tom Ford, Versace, Alexander McQueen, Burberry, Chloé, Roberto Cavalli, Coperni and more. Models at her level earn fees for each show and substantial paychecks for exclusive engagements. In fact, Consani was the exclusive model for a Conner Ives Spring/Summer 2024 collection, illustrating the kind of high-profile gigs contributing to her income.
  • Fashion Campaigns and Brand Endorsements: Consani’s rising profile has landed her lucrative advertising campaigns and brand partnerships. These deals contribute significantly to her net worth, as brands pay for models to front global campaigns. Consani has been the face of multiple major campaigns – for example, she starred in Jean Paul Gaultier x KNWLS’s collaborative collection campaign in 2023 and led Jacquemus’s 2024 holiday “Winter Retreat” campaign. By early 2025, she was tapped as a campaign star by diverse brands ranging from UGG (for its Fall/Winter 2024 “Feels Like UGG” ads) to Converse, which chose her as the muse of its Valentine’s Day 2025 collection. She also fronted Mugler’s Fall 2025 campaign alongside other models. Each such endorsement or campaign can command substantial fees, underscoring why “brand collaborations” are cited among her primary income sources.
  • Social Media Content and Sponsorships: Consani’s digital influence translates into another revenue stream. With her large following on TikTok and Instagram, she can earn through sponsored content, partnerships, and creator fund payouts. An analytics firm estimates her annual income from social media alone around $560K–$766K, given her multi-platform audience (several million across TikTok and Instagram). While these figures are speculative, they highlight the monetization potential of her online presence. Consani’s humorous TikToks and relatable posts attract brand deals in beauty and fashion; for instance, she co-created limited-edition lip kits with MAC Cosmetics in 2025 (partnering with rapper JT on a sold-out lipstick set). Such collaborations blur the line between influencer marketing and traditional brand endorsement – and add materially to her earnings.
  • Other Endeavors: Apart from modeling and online content, Consani has appeared in music videos and short films, and she makes event appearances – though these are likely minor contributors financially. (She was featured in pop culture projects like Charli XCX’s “360” music video in 2024, mainly boosting her visibility rather than her bank balance.) Looking ahead, with her growing fame, opportunities in acting or further entertainment ventures could also augment her income.

All told, Alex Consani’s net worth in 2024–2025 can be attributed to a synergy of high-fashion modeling work, brand endorsement deals, and social media monetization. By leveraging both the runways and the internet, she has built a diverse financial portfolio at a very young age – a testament to her savvy in straddling traditional modeling and influencer economies.

Early Career and Rise to Fame

Consani’s journey to fashion prominence began remarkably early. Born in July 2003 in Petaluma, California, Alex Consani showed an interest in feminine fashion as a child and came out as transgender at a young age. In 2015, at just 12 years old, she answered a Facebook ad seeking transgender models and subsequently started her modeling career. This made her, at the time, the world’s youngest transgender model – a headline-making distinction she achieved even before her teenage years. Her early gigs included signing with Slay Model Management (an all-trans modeling agency in Los Angeles), where she gained experience and even garnered viral media attention after a profile in Cosmopolitan Germany in 2016. 

By her mid-teens, Consani’s talent and unique story caught the eye of top industry players. In 2019, she signed with the elite agency IMG Models at age 16, signaling her entry into high-fashion circles. That same year, she got a taste of couture-level runway work by walking in Oscar de la Renta’s 2020 Cruise show. Her official fashion week runway debut came a bit later in 2021, when she walked for Tom Ford’s Spring/Summer 2022 show in New York – a significant milestone for the then-18-year-old model. This breakthrough kicked off a flurry of runway appearances: in 2022, Consani made her Milan Fashion Week debut with Versace, followed by walking for Alexander McQueen in Paris. Throughout late 2022, she accumulated an enviable list of shows, including Burberry’s London show and appearances for Coperni and Givenchy in Paris. By 2023, her runway résumé spanned New York, London, Milan, and Paris – she reportedly walked 14 shows in the month of September 2023 alone, an indicator of how in-demand she had become. 

Alongside modeling, Consani’s personal story and openness about her identity fueled her rise. As a young trans woman in fashion, she quickly became a trailblazer and inspiration. “Especially as a young trans girl, I always saw the lack of representation and wanted to fill the void,” she told Vogue, explaining her drive to succeed in modeling. This sense of purpose helped shape her public image as not just a model, but a role model for transgender youth. By her early twenties, Alex Consani had evolved from a fashion-obsessed Bay Area teen into a bona fide fashion industry “it girl”, known for breaking barriers. Media outlets began to take notice: in early 2023, E! News dubbed her “fashion’s new it girl”, and by 2024 publications like Bustle and PinkNews were describing her as “the ‘It Girl’ of 2024”. Such labels underscore how quickly Consani’s fame skyrocketed through a combination of talent, timing, and the powerful narrative of her being an unapologetic transgender Gen Z figure in an evolving industry.

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Social Media Stardom and Online Influence

While building her modeling career, Consani also harnessed the power of social media to catapult herself into a new level of fame. In 2020, during the COVID-19 pandemic lockdowns, she began posting on TikTok under the username @captincroook (also whimsically known by fans as “Miss Mawma”)en.wikipedia.orgen.wikipedia.org. What started as an outlet for comedic, “Gen Z-focused” videos soon turned Consani into a viral sensation. Her TikToks – often absurdist skits, goofy public antics, or candid snippets of her life as a young model – resonated widely. By blending high fashion with irreverent humor (like doing impromptu dances on the subway or backstage at shows), she gained a massive following and endeared herself to a new generation of fans. “TikTok for me is something that comes very in the moment… in my room bored,” Consani said of her spontaneous style, emphasizing that being genuine online helped viewers see her as a “human, and not a social media personality”thepinknews.com. 

Her follower counts reflect this meteoric rise in online influence. By late 2022, Alex had about 700,000 TikTok followers, but that number exploded as her videos kept going viralen.wikipedia.org. She hit 1.4 million followers around 2023en.wikipedia.org, surpassed 2 million followers by early 2024en.wikipedia.org, and as of mid-2025 she has amassed nearly 6 million followers on TikToken.wikipedia.org – alongside over 174 million total likes on her contenten.wikipedia.org. On Instagram, she similarly commands an audience in the millions (around 3 million followers by 2025, according to her profile). Notably, Consani’s social engagement is extraordinarily high. When Forbes compiled its inaugural “Top Creators: Fashion 50” list in October 2023, Consani was ranked at #31 and recorded the highest engagement rate of all – about 21.5% on average, meaning her posts elicit an unusually strong reaction from her followerscrfashionbook.com. This level of engagement outstrips many other influencers and speaks to the authenticity and relatability of her online persona. 

Alex Consani’s social media fame is intertwined with her fashion career – she often shares behind-the-scenes glimpses of runway shows and campaigns, like this moment on the catwalk. Her TikTok videos, brimming with humor and spontaneity, have garnered her nearly 6 million followers and the status of a digital “It girl.”thepinknews.comcrfashionbook.com 

In terms of content, Alex Consani has been described as being “as well known for her harebrained subway dances and goofy disposition on TikTok as she is for her turns on the Alexander McQueen and Versace runways”en.wikipedia.org. In other words, she bridges the worlds of high fashion and viral internet comedy with ease. Fans (many of them young and LGBTQ+) connect with her down-to-earth, self-deprecating humor and the candid way she presents her life. One of her TikToks from a Marc Jacobs show – showing her shuffling backstage in a silly mood – garnered over 4 million viewscrfashionbook.comcrfashionbook.com. This online popularity not only supplements her modeling career but has become a defining element of her celebrity profile. Brands have taken note of her digital clout: her social media presence makes her especially attractive for campaigns targeting Gen Z, since she can drive trends and conversations online. In fact, Consani’s ability to generate buzz led L’Officiel to call her “easily one of the biggest models of 2024” in part due to her internet fame, and noted she’s “one of the most popular transgender models in the industry”en.wikipedia.org. Clearly, Consani’s social media stardom is both a product of and a propellant for her broader success.

Major Fashion Campaigns and Brand Collaborations

A significant facet of Alex Consani’s celebrity profile is her impressive roster of brand partnerships and fashion campaigns. In just a few years, she has worked with an array of high-end brands, becoming something of a muse for forward-thinking designers who value her edgy appeal and Gen Z fanbase. Consani’s campaign portfolio is rapidly expanding, and each partnership underscores her versatility – from luxury couture to trendy streetwear to beauty. 

Some of her most notable collaborations include:

  • Jean Paul Gaultier x KNWLS (Fall 2023): In 2023, Consani was chosen as the face of Jean Paul Gaultier’s capsule collection with London label KNWLS, which was released in September of that yearen.wikipedia.org. Starring in this campaign placed her at the nexus of a famed Parisian couture house and a buzzy contemporary brand, reinforcing her high-fashion credibility. Dazed magazine highlighted Consani’s role in this project, noting how she “starred in the campaign” for the Gaultier x KNWLS collaborationthepinknews.com.
  • Emilio Pucci (Fall 2024): According to Fashion Times, Consani “starred in Pucci’s colorful puffer advertising campaign” in 2024fashiontimes.com. This vibrant campaign, which preceded her Jacquemus shoot, allowed her to showcase a playful, luxury-sport aesthetic, adding an Italian heritage brand to her resume.
  • Jacquemus (Holiday 2024): In late 2024, Consani fronted Jacquemus’ “Winter Retreat” holiday campaign, a whimsical advertorial series shot in a cozy winter cabin settingfashiontimes.comfashiontimes.com. Photos from the campaign show her modeling the brand’s ski-inspired collection (complete with Moon Boot collaborations and giant shearling bags), effectively embodying the chic-yet-cosy vibe Jacquemus was promoting. This campaign, published in November 2024, positioned Consani as a face of the season for one of France’s trendiest labels.
  • UGG (Fall/Winter 2024): Consani was one of the stars of UGG’s “Feels Like UGG” AW24 global campaign, which was shot on location in Seoul. She appeared alongside other rising figures (like K-pop singer Hanni, artist Karabo Poppy, model Precious Lee, and actor Young Mazino)dazeddigital.comdazeddigital.com. In the campaign’s narrative, Alex is seen being photographed by street-style icon Phil Oh in Seoul’s streetsdazeddigital.com, and she even gave a quote in the press release: “I love how this campaign gives space for the entire cast to express themselves fully and authentically,” Consani said of the UGG projectdazeddigital.comdazeddigital.com. This collaboration not only broadened her international exposure but also showed her alignment with a more casual, youth-oriented fashion brand.
  • Converse (Valentine’s 2025): Tapping into her pop-culture appeal, Converse cast Alex Consani as the muse for its Valentine’s Day 2025 campaign. In the “Love Me, Love Me Not” themed ads, released in January 2025, she plays dual roles – one sweet and one edgy – modeling special edition Chuck Taylor sneakers adorned with roses and heart studshypebae.comhypebae.com. Hypebae noted that 2024’s Model of the Year “Alex Consani stars in Converse’s Valentine’s Day campaign,” underscoring how her fashion accolade translated into mainstream brand workhypebae.com. This campaign’s playful concept allowed Consani to show her range in front of the camera, toggling between flirty and punk, much like the contrasting moods of Valentine’s Day.
  • Aritzia (Spring 2025): In early 2025, Consani became the face of Canadian retailer Aritzia’s spring workwear collection. Refinery29 reported on “Alex Consani as an office siren” leading this campaign, which presented her in a retro-corporate setting modeling power suits and chic office attirerefinery29.comrefinery29.com. Aritzia’s choice of Consani — explicitly referencing her title as “2024 Model of the Year” in their promotionrefinery29.com — shows how her industry accolades boosted her desirability for brand collaborations. The campaign imagery saw her taking on playful office “personas” (“Big Boss,” “Secretary,” “IT,” etc.), aligning well with the character-driven humor her TikTok followers know her forrefinery29.com.
  • Stella McCartney (Spring/Summer 2025): Consani was featured in Stella McCartney’s “Save What You Love” SS25 campaign, a sustainability-focused project starring four famous faces passionate about environmental causes. She appeared alongside actress Eva Mendes, singer RAYE, and actress Myha’la Herrold, with the campaign imagery placing them amid surreal, AI-generated birds to highlight wildlife conservationhypebae.comhypebae.com. Being included in this campaign positioned Consani among established celebrities, reflecting her growing clout. It also aligned her with McCartney’s ethical fashion values, adding depth to her public persona as someone aware of social issues.
  • Mugler (Fall 2025): In one of her latest feats, Alex Consani co-leads the Mugler Fall/Winter 2025 campaign. The campaign, shot by legendary photographers Inez & Vinoodh, features Consani alongside model Gabbriette in a series of artful images that evoke classical sculptureshypebae.comhypebae.com. As Mugler’s creative director decided to forego a runway show in favor of this artistic campaign, Consani effectively became one of the centerpieces of Mugler’s season, underlining how sought-after she is for high-concept, high-fashion visuals.
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This is not an exhaustive list – Consani’s collaborations also extend to beauty (as seen with MAC Cosmetics) and other fashion labels (for instance, she’s done multiple Marc Jacobs campaigns since Holiday 2022hypebae.comhypebae.com, and even appeared in a Savage X Fenty lingerie campaign in late 2022hypebae.com). What’s clear is that in 2024–2025, Alex Consani has become a go-to name for brands aiming to infuse their marketing with a mix of edgy high-fashion and Gen Z cool. Her ability to oscillate between different styles – haute couture to streetwear, elegance to irony – makes her a uniquely versatile ambassador. These major brand partnerships not only add to her net worth, as discussed, but also amplify her visibility far beyond the catwalk.

Historic Milestones and Awards

Alex Consani’s rapid ascent has been punctuated by several historic milestones and accolades that distinguish her in the modeling industry. Perhaps the most headline-grabbing was her triumph at The Fashion Awards 2024 (the prestigious annual awards hosted by the British Fashion Council in London). On December 2, 2024, Consani was named “Model of the Year”, making her the first transgender model ever to win that honorpeople.com. This award – previously won by supermodels like Bella Hadid and Adut Akech – recognized Consani’s “global impact… dominating the industry” over the prior 12 monthspeople.com. Fellow model nominees included industry stars (Anok Yai, Liu Wen, Paloma Elsesser, etc.), highlighting the significance of Consani’s winpeople.com. In her acceptance speech, the 21-year-old acknowledged the historic nature of the moment, paying homage to Black transgender models like Connie Fleming and Aaron Rose Philip who paved the way for herpeople.com. She stated that her victory was a step in the “right direction” for inclusivity and emphasized the need for continued support of those who’ve been marginalized in fashionpeople.com. This combination of personal humility and advocacy in her speech solidified her image as a trailblazer using her platform for change. 

Just weeks before that award, Consani had shattered another glass ceiling. On October 15, 2024, she and model Valentina Sampaio became the first transgender models ever to walk in the Victoria’s Secret Fashion Showen.wikipedia.org. Victoria’s Secret had not held its traditional runway show for a few years, and its 2024 return (billed as “The Tour ’23”) was part of a rebranding to be more inclusive. Consani’s participation was a watershed moment for the once-controversial lingerie giant. She later revealed in an interview that she didn’t realize the significance “until after I walked the show,” thinking Valentina Sampaio might have walked previouslypeople.com. When it sunk in that she was one of the very first, she called it a “really impactful moment”, and noted how grateful she was to share that milestone with Sampaiopeople.com. This accomplishment garnered widespread media attention (covered by outlets from Teen Vogue to Los Angeles Timespeople.com) and marked a full-circle moment for Consani, who recalled never imagining, as a trans woman, that she’d have the chance to model alongside the likes of Tyra Banks and Gigi Hadid on such a stagecrfashionbook.comcrfashionbook.com. 

Consani’s growing influence was also recognized by Forbes. In December 2024, she earned a spot on Forbes’ “30 Under 30” list in the Art & Style categoryen.wikipedia.org. Making the 30 Under 30 list is a coveted honor indicating that she’s not only famous, but also considered one of the young leaders shaping the future of her field. The Forbes blurb noted her record as the youngest trans model and her blazing career since signing with IMGen.wikipedia.org. This came on the heels of another Forbes distinction earlier in 2023: being included in the Top Creators Fashion 50 ranking (as mentioned, she topped the engagement charts on that list)crfashionbook.com. Such accolades from a business and media standpoint reinforce that Consani’s impact extends beyond the runway – she’s seen as a savvy brand in herself. 

In terms of pop culture events, 2025 marked her Met Gala debut – a major milestone for any fashion figure. On May 5, 2025, Alex Consani walked the famed Metropolitan Museum of Art steps for the first time, attending the Met Gala (the theme that year was “Superfine: Tailoring Black Style”). She wore a custom butter-yellow cutout suit-dress covered in nearly 33,000 Swarovski crystals, a dazzling look that garnered press attention from outlets like People and Cosmopolitanpeople.comcosmopolitan.com. The outfit was designed in collaboration with her stylist Carlos Nazario and Swarovski’s creative director Giovanna Battaglia Engelberten.wikipedia.org, emphasizing sharp menswear-inspired tailoring with a glamorous twist. Consani’s presence at the Met Gala – often dubbed fashion’s biggest night – so early in her career is itself telling. People magazine noted that her Gala invite came “on the heels of her Model of the Year honor”, effectively crowning her transition from industry insider fame to mainstream recognitionpeople.compeople.com. For the fashion community, seeing a young transgender model like Alex at the Met Gala spotlight underscored the industry’s evolving inclusivity. 

Additionally, Consani has made appearances at other high-profile events: for instance, in May 2025 she attended the Cannes Film Festival, walking the red carpet in a Schiaparelli Haute Couture looken.wikipedia.org. (This was reportedly her second time in Cannes, after an amfAR Gala appearance in 2023en.wikipedia.org.) These pop culture moments – Met Gala, Cannes, etc. – signal that Consani’s celebrity now transcends the fashion niche and enters general visibility. 

Between the awards, the barrier-breaking firsts, and the gala red carpets, Alex Consani’s recent years have been filled with “firsts” and “youngest” and “only” tags: first trans Model of the Year, first trans VS model, youngest trans model at 12, etc. Each milestone she hits not only boosts her own profile but also carries symbolic weight for representation in fashion. It’s a mantle she seems to carry with grace. As she said in London upon winning Model of the Year, “change is more than possible — it’s needed”, urging the industry to continue uplifting those who have been underrepresentedpeople.com. In short, her achievements are not just personal wins; they’re meaningful signs of progress in the modeling world.

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Influence and Role as a Transgender Gen Z Icon

Alex Consani’s influence extends beyond her tangible achievements – she has emerged as a cultural figure and an icon for many, particularly LGBTQ+ youth and Gen Z fashion enthusiasts. Standing at 6 feet tall with bleached blonde hair and fairy-like features, Consani cuts a distinctive figure in fashion editorialsen.wikipedia.orgcrfashionbook.com. But it’s her authenticity and outspokenness that truly set her apart in the public eye. 

As a transgender woman who is very much out and proud about her identity, Consani represents a new generation of models who are redefining beauty standards and visibility. She began living as her true self at a young age – wearing women’s clothes by age 4, choosing the name Alex by 8, and undergoing hormone therapy in adolescenceen.wikipedia.org. Her comfort in her own skin translates into a confident presence both on social media and on the runway. Publications like PinkNews have celebrated her for giving “vital visibility to trans women everywhere” through her hilarious videos and high-profile modeling workthepinknews.com. She’s frequently cited as part of a cohort of trans models (alongside pioneers like Dominique Jackson, whom Alex worked with in her early dayscrfashionbook.com, and newer stars like Aaron Philip and Valentina Sampaio) who are pushing the industry toward greater inclusion. 

Consani herself acknowledges standing on the shoulders of those who came before. In interviews, she often pays respect to trailblazers: for example, she mentioned drawing inspiration from Dominique Jackson and Connie Fleming, whose struggles in the past opened doors for her generationpeople.compeople.com. She’s also used her platform to discuss the need for more diversity and acceptance in fashion. “There’s more we can do,” she told Teen Vogue, emphasizing that open conversation is necessary for progress – even if speaking up can be “scary” in an industry where challenging the status quo might risk one’s opportunitiespeople.compeople.com. This willingness to be both a model and a messenger has endeared her to many fans who see her as not just a beautiful face or a source of comic relief, but as someone who genuinely cares about representation and positive change. 

Media outlets have explicitly anointed her a Gen Z trans icon. L’Officiel called her “one of the most popular transgender models in the industry” in 2024en.wikipedia.org. Out Magazine and others have highlighted her as part of a new wave of trans creatives leading culture. Even Madame Tussauds (the famous wax museum) listed her in a 2025 “Hot 100” personalities roster, recognizing her as a rising Gen Z fashion icon, according to her Wikipedia pageen.wikipedia.org. This kind of crossover acknowledgment shows that her influence isn’t confined to fashion insiders; she’s becoming a familiar name to the general public as well. 

In online communities, especially on TikTok, Consani’s impact is palpable. Young trans viewers often comment that seeing someone like Alex being unapologetically herself – goofy, glamorous, vulnerable, and confident – helps them feel validated. She balances the aspirational with the relatable: one minute she’s strutting for Versace, the next she’s in sweatpants making a tongue-in-cheek video about dating or skincare (famously, she once quipped about her minimal skincare routine, telling People she doesn’t even wash her face, which became a talked-about tidbitpeople.com). By demystifying both the model lifestyle and the trans experience, she’s forging a connection that goes beyond what traditional models used to have with their audience. 

It’s also worth noting that Consani’s Gen Z sensibilities – her fluent use of memes, her collaborative spirit, her stance on mental health and self-love – make her particularly influential among young followers. She often uses humor to address or cope with issues, aligning with how many in her generation communicate. For instance, her TikToks might make you laugh, but underlying some is a message of embracing one’s uniqueness and finding joy even when the world feels hostile. In that way, she’s both a fashion tastemaker and an informal activist, simply by existing publicly and being herself. 

As of 2025, Alex Consani stands at a unique intersection of fame: a model dominating runways and campaigns, an internet celebrity influencing trends, and a barrier-breaker who’s helping reshape an industry’s values. Her net worth will likely continue to grow alongside her career, but perhaps more importantly, her symbolic worth as a cultural icon is already well-established. In an era where visibility matters, Consani’s journey from small-town transgender teen to international model of the year is more than just a personal success story – it’s a beacon to others and a sign of changing times in fashion. And at only 21, this Gen Z star is just getting started, poised to keep shining on both our screens and the world’s biggest stages for years to come. 

Sources:

Micheal Renner
Micheal Renner
I've been passionate about self-development and always loved to read biographies. I started SuccessTitan to allow everyone to easily learn from the ultra-successful and achieve more in every area of their life.
Micheal Renner
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