Jaci Marie Smith's net worth has not been publicly disclosed, and no independently verified figure exists. Her income comes from several sources rather than one job: content creation and brand partnerships across Instagram, TikTok, and YouTube; the Balanced Boss course and podcast she co-runs with longtime friend Chelsey Jade Curtis; and two vacation rental cabins she co-owns with her husband, Leif Carlson.
Smith built her following on portrait and lifestyle photography before growing into a multi-platform content creator, with TikTok now her largest audience.
Quick Facts
| Born | January 10, 1995, Arizona |
| Known For | Lifestyle content creator, photographer, co-founder of Balanced Boss |
| Social Media | TikTok, Instagram, YouTube (lifestyle, beauty, and travel content) |
| Business Ventures | Balanced Boss course; "What We Said" podcast (both with Chelsey Jade Curtis); vacation rental cabins with husband Leif Carlson |
| Family | Husband Leif Carlson; daughter Benny Marie (born 2024) |
| Estimated Net Worth | Not publicly disclosed |
Early Life and Photography Career
Jaci Marie Smith was born on January 10, 1995, in Arizona, where she discovered an interest in photography before relocating to Los Angeles to pursue it professionally. She built a following through portrait and lifestyle photography, later creating an iPhone photography workshop and a blog on her website, Jaci Marie, where she shares tutorials and her portfolio. She has said she built her career without a college degree.
Content Creation and Social Media
Smith has grown a multi-platform following built around beauty, travel, and daily-life content: as of Favikon's most recent tracking, she has roughly 870,000 TikTok followers, 457,000 Instagram followers, and 140,000 YouTube subscribers, making TikTok her largest platform. She collaborates with brands including MERIT Beauty and Summersalt and maintains an Amazon storefront through affiliate links.
Balanced Boss and "What We Said"
In May 2020, Smith launched Balanced Boss, a self-help and business course, together with her longtime friend Chelsey Jade Curtis, a certified holistic health coach and author. The two also co-host the podcast What We Said, covering health, business, and relationships. Both projects grew out of the pair's existing friendship and earlier "Balanced Boss" podcast segment before becoming standalone ventures.
Real Estate and Family
Smith and her husband, Leif Carlson, co-own two vacation rental cabins marketed under the brand @getawayframe. The couple's daughter, Benny Marie, was born in 2024; Smith's choice of name drew discussion in online baby-name circles at the time. In a 2020 appearance on The Balanced Blonde podcast, Smith discussed being raised in a Mormon household and how her spirituality has evolved since.
Frequently Asked Questions
What is Jaci Marie Smith's net worth?
It has not been publicly disclosed. Her income comes from content creation, brand partnerships, the Balanced Boss course and podcast, and vacation rental income rather than any single disclosed source.
What is Jaci Marie Smith known for?
She is a lifestyle content creator and photographer known for her work on TikTok, Instagram, and YouTube, and for co-founding the Balanced Boss course and podcast with Chelsey Jade Curtis.
Who is Jaci Marie Smith married to?
She is married to Leif Carlson, with whom she co-owns two vacation rental cabins and shares a daughter, Benny Marie, born in 2024.