Larry Larson's exact net worth is not publicly verified, but a reasonable estimate is $1 million to $5 million. Larson is an American drag racer, race car builder, and owner of Larson Race Cars in Oak Grove, Missouri. He is best known for Hot Rod Drag Week, street-legal drag cars, the 1998 Chevy S-10, and later appearances in Street Outlaws No Prep Kings.
The estimate reflects his specialty race-car fabrication business, chassis and tuning work, high-end drag builds, racing prize money, sponsorship exposure, merchandise, media appearances, and decades of brand value in drag-and-drive racing. His private shop revenue, customer-build margins, sponsorship contracts, race winnings after expenses, property value, investments, debts, and family finances are not public.
Quick Facts
| Question | Answer |
|---|---|
| Full name | Larry Larson |
| Estimated net worth | $1 million to $5 million, not publicly verified |
| Known for | Hot Rod Drag Week, street-legal drag cars, Larson Race Cars, and No Prep Kings |
| Business | Larson Race Cars |
| Shop location | Oak Grove, Missouri |
| Signature vehicle | 1998 Chevy S-10 |
| Notable achievement | Five-time Hot Rod Drag Week overall winner |
| Recent racing | King of the South small-tire winner and No Prep Kings competitor |
| Birthday | Not consistently published by strong public sources |
| Height | Not consistently published by strong public sources |
How Much Is Larry Larson Worth?
Larry Larson's net worth is best estimated at $1 million to $5 million. That range fits a respected but niche motorsports business owner whose money comes from custom fabrication, racing, sponsorship relationships, media attention, and long-term reputation rather than a publicly traded company or disclosed salary.
A much higher number would need proof of major company ownership outside racing, large real-estate holdings, unusually large television compensation, or a disclosed sale of Larson Race Cars. Public coverage supports Larson as a serious racer and shop owner, but it does not support treating him like a mainstream auto-dealership billionaire or a corporate advertising executive.
Who Is Larry Larson?
Larry Larson is a Missouri-based drag racer and race car builder. His shop, Larson Race Cars, builds, tunes, and supports high-performance drag cars from Oak Grove, Missouri. The official shop site describes Larson as a builder and racer behind some of the world's most recognizable race cars, with work spanning Drag Week, street races, and Street Outlaws No Prep Kings.
Larson's reputation comes from doing more than driving. He is known for building extreme cars that can run elite drag-strip numbers while still being engineered for the practical punishment of drag-and-drive events: street miles, trailerless travel, hot weather, fuel stops, and repeated passes over multiple days.
Hot Rod Drag Week Career
Larson is one of the names most closely tied to Hot Rod Drag Week. Hot Rod describes him as a five-time overall winner and credits him with major milestones including Drag Week's first six-second pass, first 200-mph run, and the first street-legal vehicle to enter the five-second zone.
His early Drag Week story started with a Chevy II and developed into the S-10 era that made him a crossover figure in drag-and-drive. Hot Rod's 2024 interview notes that Larson finished second at the first Hot Rod Drag Week in 2005, then won five straight overall titles from 2008 through 2012. He later won Rocky Mountain Race Week in 2015 and 2016.
Larson Race Cars
Larson Race Cars is the business behind much of Larson's net worth estimate. The company is based at 301 NW 2nd Terrace, Suite C, in Oak Grove, Missouri, and presents its work around chassis, tuning, performance parts, custom builds, apparel, sponsorship opportunities, and race support.
Specialty race-car fabrication can be valuable, but it is also expensive. High-end drag builds require skilled labor, tooling, parts inventory, engines, chassis work, travel, testing, and constant development. That is why this estimate treats Larson as a successful motorsports business owner while staying far below unsupported celebrity-style fortune claims.
S-10, Chevy II, and No Prep Kings
Larson's 1998 Chevy S-10 is the vehicle most fans associate with him. Hot Rod reported in January 2026 that Larson was bringing the S-10 back toward drag-and-drive competition with a 598-cubic-inch billet engine, twin 102mm turbochargers, and dyno testing around 3,500 rear-wheel horsepower.
The S-10 was also part of Larson's no-prep period. Hot Rod's interview connects Larson to No Prep Kings and explains that the truck became a major fan favorite before rule changes pushed him toward other builds, including a Cadillac and a lightweight Chevy II. That range of cars is part of why Larson is covered as both a driver and a builder.
Recent Racing and Prize Money
Larson has continued to appear in competitive drag racing beyond the Drag Week years. Drag Illustrated reported that he won the 2025 King of the South small-tire event and took home a $75,000 prize, then returned in 2026 to defend the title. The same coverage noted a later $40,000 True 10.5 win at the Snowbird Outlaw Nationals.
Prize money matters, but it is not the same as personal profit. Race winnings have to be weighed against engines, parts, travel, crew support, testing, entry costs, and repairs. For Larson, the larger financial value may be the way successful racing supports customer confidence in Larson Race Cars and keeps his brand visible.
Birthday, Age, and Height
Larry Larson's birthday, age, and height are not consistently published by strong public sources. Some low-quality profiles attach exact dates or measurements, but those details are not repeated here because they are not supported by the best sources reviewed for this page.
What is well supported is his professional identity: Larry Larson is the drag racer, race car builder, Larson Race Cars owner, five-time Hot Rod Drag Week winner, S-10 driver, and No Prep Kings competitor from the Missouri drag-racing scene.
What Other Pages Get Wrong
Online profiles sometimes mix Larry Larson with unrelated people who have similar names. The Larry Larson covered here is not a NASCAR champion, an advertising executive, a large auto-dealership founder, an endurance-racing winner, or an off-road hall-of-fame biography. He is the Missouri drag racer and race car builder associated with Larson Race Cars, Hot Rod Drag Week, the Chevy S-10, the Chevy II, Street Outlaws No Prep Kings, and small-tire racing.
That distinction matters because a net-worth estimate changes completely when unrelated careers are combined. This page keeps the estimate tied to the public record for Larson's racing business, drag-and-drive achievements, and current racing activity.
Estimate Notes
The $1 million to $5 million estimate reflects Larson Race Cars, custom race-car fabrication, chassis and tuning work, performance parts, apparel, sponsorship exposure, racing prize money, No Prep Kings visibility, and decades of name recognition in drag racing. His exact business profits, race expenses, sponsorship contracts, television compensation, property value, investments, debts, and family finances are not public.