Dan Bilzerian's net worth is difficult to pin down precisely, with estimates ranging from $100 million to $200 million as of 2026. In a July 2026 congressional financial disclosure, filed as a Republican candidate for Florida's 6th district, Bilzerian claimed to control more than $200 million in assets -- including valuing his stake in his cannabis company, Ignite International, at roughly $146 million, even though the stock actually trades at around $0.375 per share amid a federal fraud case involving his father.
Bilzerian built his public profile as a poker player and self-styled "King of Instagram," but his business fortunes have become entangled with Ignite International Brands, which his father Paul Bilzerian was indicted alongside in September 2024 on federal wire and securities fraud charges; Dan Bilzerian was not charged and has since sued his father and the company over his removal as CEO.
Quick Facts
| Full Name | Dan Brandon Bilzerian |
| Born | December 7, 1980 |
| Known For | Poker player; social media personality; founder, Ignite International Brands |
| Military | Dropped from Navy SEAL training days before completion for a safety violation; served active duty through 2003; honorably discharged from the Navy Reserve in 2007 |
| Legal History | 2014 misdemeanor bomb-related plea ($17,231.50 fine); lawsuits including a 2014 rooftop incident with adult performer Janice Griffith |
| 2026 Development | Republican congressional candidate, Florida's 6th district; suing his father and Ignite International over his removal as CEO |
| Estimated Net Worth | $100-200 million (self-claimed higher; disputed) |
Early Life
Dan Brandon Bilzerian was born on December 7, 1980, the son of Paul Bilzerian, a corporate takeover specialist, and Terry Steffen. He enlisted in the Navy in 1999 and entered SEAL training, but was dropped from the program days before completion following a safety violation. He served on active duty through 2003 as a Quartermaster and was honorably discharged from the Navy Reserve in 2007. He later studied business and criminology at the University of Florida.
Poker and Social Media
Bilzerian taught himself poker as a teenager and later competed in the World Series of Poker. In his mid-20s, he built a large following on Instagram around a lavish, provocative lifestyle, growing into one of the platform's most-followed accounts and earning the nickname "King of Instagram." He leveraged that following into ventures selling clothing, vape products, and cannabis.
Legal History
Bilzerian has faced several legal disputes. In April 2014, during a Hustler magazine photoshoot, he threw adult film performer Janice Griffith off a roof; she missed the intended pool landing, fractured her foot, and later sued after he refused to pay $85,000 in requested damages. That same year, he pleaded guilty to a misdemeanor related to bomb-making materials, paying a fine of $17,231.50, and faced a separate lawsuit alleging he kicked a woman at a nightclub. He also unsuccessfully sued the producers of Lone Survivor after his role was cut down from what he says was originally promised.
Ignite International and Federal Fraud Case
Bilzerian founded the cannabis and beverage company Ignite International Brands, which traded publicly under the ticker BILZF starting in 2019 -- reportedly losing more than $50 million that year alone -- before going private in 2022. In September 2024, federal prosecutors indicted Ignite and Bilzerian's father, Paul Bilzerian, on nine counts including wire fraud and securities fraud; Dan Bilzerian was not charged. In November 2024, he filed his own lawsuit against his father and Ignite, alleging he was wrongfully removed as CEO and that the company misused his name and likeness. As of early 2026, Ignite's stock traded at around $0.375 per share.
2026 Congressional Campaign
In 2026, Bilzerian entered the race as a Republican candidate for Florida's 6th congressional district, disclosing in a financial statement that he controls more than $200 million in assets, including a valuation of his Ignite shares far above their actual trading price.
Frequently Asked Questions
What is Dan Bilzerian's net worth?
Estimates range from $100 million to $200 million, though he has self-reported a higher figure that includes an Ignite International stock valuation well above the stock's actual trading price.
Was Dan Bilzerian charged in the Ignite International fraud case?
No. His father, Paul Bilzerian, and the company were indicted on federal fraud charges in September 2024; Dan Bilzerian was not charged and has since sued them both.
Is Dan Bilzerian running for political office?
Yes, as a Republican candidate for Florida's 6th congressional district as of 2026.