PewDiePie's net worth is estimated at somewhere between $40 million and $100 million, according to various current sources, built from more than 13 years of YouTube ad revenue, brand partnerships, a stake in the game Tuber Simulator, a book deal, and real estate holdings in Japan. His channel has grown to more than 110 million subscribers as of mid-2026.
Felix Kjellberg became YouTube's most-subscribed individual creator years ago and successfully defended that position through a highly public 2018-2019 rivalry with the Indian channel T-Series. He has since married, become a father, relocated to Japan, and scaled back to what he calls a "soft retirement" pace of content.
Quick Facts
| Full Name | Felix Arvid Ulf Kjellberg |
| Born | October 24, 1989, Gothenburg, Sweden |
| Known For | Most-subscribed individual YouTuber; won the 2018-2019 T-Series subscriber rivalry |
| Subscribers | Over 110 million (July 2026) |
| Family | Married to Marzia Bisognin (since 2019); one son |
| Current Status | Lives in Japan since 2022; posts inconsistently, calling it a "soft retirement" |
| Estimated Net Worth | $40-100 million |
Early Life
Felix Arvid Ulf Kjellberg was born on October 24, 1989, in Gothenburg, Sweden. He enrolled in an industrial economics and technology management program but dropped out to focus on his YouTube channel, initially supporting himself by working at a hot dog stand while posting videos commenting on games like Minecraft and Call of Duty.
Rise to Most-Subscribed YouTuber
Kjellberg created his channel in 2010 and grew it steadily through the early 2010s, becoming YouTube's most-subscribed creator by 2013. In late 2014, his channel surpassed a major music label's channel to become the most-viewed on the platform overall.
The T-Series Rivalry
Starting in September 2018, Kjellberg's channel came under threat from the Indian music label channel T-Series, sparking a highly public subscriber race. He released diss tracks including "Bitch Lasagna" and, after T-Series overtook him on March 27, 2019, "Congratulations," briefly regaining the lead before T-Series ultimately surpassed him for good. The two sides reportedly settled their public dispute in July 2019, though his content has remained blocked in India.
Marriage, Move to Japan, and Current Pace
Kjellberg married Italian YouTuber Marzia Bisognin in 2019; the couple has one son. In May 2022, they relocated from England to Japan, and much of his content since has focused on daily-life vlogs around Tokyo. Since late 2025, he has said he is largely done making gaming content for the time being, describing his current approach as a "soft retirement," with inconsistent uploads focused on lifestyle content; in April 2026, he said he would stop featuring his son in family vlogs.
Frequently Asked Questions
What is PewDiePie's net worth?
Estimated at somewhere between $40 million and $100 million, depending on the source and methodology.
Did PewDiePie lose his most-subscribed YouTuber title?
Yes, T-Series ultimately surpassed his subscriber count following their 2018-2019 rivalry, though he remains one of the most-subscribed individual creators.
Is PewDiePie still making YouTube videos?
Yes, but at a reduced pace he calls a "soft retirement," focusing on lifestyle content from Japan rather than regular gaming videos.