Dana White's net worth is estimated at more than $600 million, according to Forbes, up from a previous $500 million estimate as UFC continues expanding its media reach -- including a new seven-year, roughly $7.7 billion broadcast deal with Paramount+ and CBS beginning in 2026. His fortune comes from decades of building UFC into a global sports business, a role that continued through the 2023 merger that combined UFC and WWE under the publicly traded TKO Group Holdings.
White remains President and CEO of UFC under the TKO structure, though he has delegated day-to-day matchmaking and fighter contracts to other executives since 2017 to focus on overall strategy. He has also launched new ventures including Power Slap and Zuffa Boxing, and joined Meta's board of directors in 2025.
Quick Facts
| Full Name | Dana Frederick White Jr. |
| Born | July 28, 1969, Manchester, Connecticut |
| Known For | President and CEO, UFC |
| 2023 Development | UFC and WWE merged into TKO Group Holdings; White named UFC CEO under the new structure |
| New Ventures | Power Slap; Zuffa Boxing (launched March 2025); Meta board of directors (since January 2025) |
| 2026 Media Deal | Seven-year UFC broadcast deal with Paramount+ and CBS, reportedly worth about $7.7 billion |
| Estimated Net Worth | Over $600 million |
Early Life
Dana Frederick White Jr. was born on July 28, 1969, in Manchester, Connecticut, and later moved to Massachusetts. He began boxing at age 17 and developed a lasting interest in combat sports.
Taking Over the UFC
In 2001, White learned that the UFC's then-owner was looking to sell the struggling promotion. He connected childhood friend Lorenzo Fertitta, then a Nevada State Athletic Commission member and businessman, with the opportunity; Fertitta and his brother Frank acquired UFC, and White was named president. Under his leadership over the following years, UFC grew into the dominant mixed martial arts promotion worldwide.
2016 Sale and 2023 TKO Merger
In 2016, UFC's parent company, Zuffa, was sold to a consortium led by WME-IMG for $4.025 billion, with White receiving roughly $362 million from his ownership stake; he retained his role as president and an equity stake in the business. In April 2023, WME's parent company, Endeavor, announced a merger combining UFC and WWE into a new publicly traded company, TKO Group Holdings, with White continuing as President and CEO of UFC specifically. He has said he stepped back from day-to-day matchmaking and contract negotiations starting in 2017, delegating those responsibilities to other UFC executives while he focuses on overall strategy and growth.
New Ventures and Media Deals
Beyond UFC, White has co-founded the slap-fighting promotion Power Slap and launched Zuffa Boxing in March 2025, and joined Meta's board of directors in January 2025. UFC's media reach expanded further with a new seven-year broadcast deal with Paramount+ and CBS, reportedly worth around $7.7 billion, beginning in 2026.
Personal Life
White is married to Anne White. In January 2023, video surfaced of the two in a physical altercation during a New Year's Eve party in Cabo San Lucas, Mexico, in which Anne slapped White and he slapped her back; both later apologized, attributing the incident to excessive drinking, and White said there was "no excuse" for his actions.
Frequently Asked Questions
What is Dana White's net worth?
Estimated at more than $600 million, according to Forbes, driven substantially by UFC's growing media deals.
Is Dana White still in charge of the UFC after the TKO merger?
Yes. He remains President and CEO of UFC specifically under TKO Group Holdings, the company formed by the 2023 merger of UFC and WWE.
What happened between Dana White and his wife in 2023?
Video surfaced of a mutual physical altercation between White and his wife, Anne, at a New Year's Eve party; both apologized publicly, citing alcohol.