The Nelk Boys' combined net worth is estimated at around $150 million, reflecting the scale of the business empire built around the group's brand -- Full Send apparel reportedly generates roughly $100 million a year in sales, and its Happy Dad hard seltzer brand has grown into a top-five seller in its category -- spread across founder Kyle Forgeard and the group's other members and business partners rather than any one person alone.
Quick Facts
| Founded | 2010, as a prank YouTube channel by Kyle Forgeard and others |
| Founder/Lead | Kyle Forgeard |
| Current Core Members | Kyle Forgeard, Stephen "SteveWillDoIt" Deleonardis, Salim Sirur, Aaron "Steiny" Steinberg, and others |
| Businesses | Full Send clothing brand, Happy Dad hard seltzer, Full Send Podcast |
| Estimated Net Worth | Around $150 million |
From Prank Channel to Business Empire
Nelk began in 2010 when Kyle Forgeard started posting prank videos with early collaborators including Lucas Gasparini, Elliot Slater, and Nick Porter. A January 2015 "coke prank on cops" video went viral with tens of millions of views and helped establish the channel's national audience. Jesse Sebastiani, an early and prominent member, joined in 2014 and left the group in 2022, saying he had grown to dislike the fame that came with it.
Full Send and Happy Dad
The group's Full Send clothing brand grew out of its content into a genuine streetwear business, with limited merchandise drops reported to generate roughly $100 million a year in sales. In 2021, the group launched Happy Dad, a hard seltzer brand produced with Minhas Breweries, which grew quickly enough to rank among the top-selling hard seltzer brands in the U.S. by 2023. The group also runs the Full Send Podcast, which has featured high-profile guests including Donald Trump, Elon Musk, and Mike Tyson.
Current Lineup
The group's current on-camera roster centers on Kyle Forgeard alongside Stephen "SteveWillDoIt" Deleonardis, Salim Sirur, Aaron "Steiny" Steinberg, Jason "905shooter" Pagaduan, Gabriel Poncio, and Arthur "Jimmy Gambles" Kulik, following Jesse Sebastiani's 2022 departure.
Frequently Asked Questions
What is the Nelk Boys' net worth?
Estimated at around $150 million combined, driven mainly by the Full Send apparel brand and the Happy Dad hard seltzer business.
Who founded Nelk?
Kyle Forgeard started the channel in 2010 with early collaborators including Lucas Gasparini, Elliot Slater, and Nick Porter.
What happened to Jesse Sebastiani?
He left the group in 2022, saying he had lost his taste for fame.
What is Happy Dad?
A hard seltzer brand the group launched in 2021 that grew into one of the top-selling brands in its category by 2023.