Dan Price's net worth is estimated at around $10 million, built primarily from his majority ownership stake in Gravity Payments, the Seattle credit-card processing company he founded in 2004. Older estimates claiming Price earned "$1.7 billion" or built a "$2 billion" fortune are not credible: Gravity Payments is a privately held, mid-sized payment processor, not a multibillion-dollar public company, and no financial filing, sale, or public valuation supports a figure anywhere near that scale. Price himself cut his own salary from roughly $1.1 million to $70,000 in 2015, and his exact current compensation and personal assets are not public, so this estimate should be read as a realistic range rather than an audited number.
Quick Facts
| Full Name | Daniel Joseph Price |
| Born | May 13, 1984, Lansing, Michigan |
| Known For | Founder of Gravity Payments; 2015 announcement cutting his own pay to fund a $70,000 minimum salary |
| Education | Seattle Pacific University |
| Current Role | Advisory role assisting Gravity Payments' CEO on strategy (since May 2024), after resigning as CEO in August 2022 |
| Estimated Net Worth | Around $10 million |
Early Life
Price was born May 13, 1984, in Lansing, Michigan, and was raised in Nampa, Idaho, in a large Evangelical Christian family; he was homeschooled until age 12. He later attended Seattle Pacific University, where, at 19 years old, he started a small credit-card processing business from his dorm room on February 1, 2004, with his brother Lucas. That business became Gravity Payments.
Founding Gravity Payments and the $70,000 Minimum Salary Announcement
Price built Gravity Payments into a Seattle-based payment processor serving small and mid-sized businesses, eventually growing it to several hundred employees and billions of dollars in annual payment volume. He served as the company's CEO and sole shareholder for nearly two decades.
On April 13, 2015, Price announced that Gravity Payments would raise every employee's minimum salary to $70,000 over three years, funding the raises in large part by cutting his own annual pay from about $1.1 million to $70,000. He cited behavioral-economics research on income and well-being as part of his reasoning. The announcement made national and international news, drew both praise and skepticism (including public criticism from commentator Rush Limbaugh and doubts from some business commentators about the plan's sustainability), and two long-tenured employees resigned in protest over pay compression. Price later acknowledged that some of his public statements about how he personally financed the raises, including claims about mortgaging property and draining retirement savings, were not accurate at the time he made them.
2022 Misconduct Allegations and Departure
Starting in 2022, Price faced a series of public allegations from multiple women describing assault, non-consensual recording of sexual activity, and controlling behavior in personal relationships; a 2022 New York Times investigation, drawing on interviews with more than a dozen women, was the most detailed account. His ex-wife had separately raised domestic-abuse allegations in a 2015 public talk, which Price denied.
In February 2022, Seattle prosecutors charged Price with misdemeanor assault, assault with sexual motivation, and reckless driving after a woman said he tried to forcibly kiss her; those charges were dropped in 2023. In August 2022, shortly before the New York Times investigation published, Price resigned as Gravity Payments' CEO, saying in an email to staff that he needed "to step aside from these duties to focus full time on fighting false accusations made against me." He has consistently denied wrongdoing, stating, "I have never physically or sexually abused anyone."
In September 2024, a Riverside County, California grand jury indicted Price on one count of rape of an unconscious victim, stemming from a 2021 incident a former girlfriend described occurring at a hotel in Palm Springs. Price posted bail and denied the charge. In May 2025, Riverside County prosecutors moved to drop the charge, citing insufficient evidence to prove the case beyond a reasonable doubt. No civil lawsuit against Price tied to these allegations had been filed as of this writing.
Current Status
Tammi Kroll, a longtime Gravity Payments executive, succeeded Price as CEO after his 2022 resignation and continues to lead the company. In May 2024, Price announced he had returned to Gravity Payments in a limited advisory capacity, assisting Kroll on strategy rather than running day-to-day operations. He remains the company's founder and a shareholder.
Frequently Asked Questions
What is Dan Price's net worth?
Estimated at around $10 million, based on his ownership stake in Gravity Payments; claims of a "$1.7 billion" income or "$2 billion" fortune are fabricated and do not match the scale of his privately held company.
What did Dan Price do at Gravity Payments?
He founded the company in 2004 and served as CEO until August 2022. He is best known for cutting his own pay in 2015 to help fund a $70,000 minimum salary for all employees.
Why did Dan Price resign as CEO?
He resigned in August 2022 amid a series of sexual misconduct and assault allegations from multiple women, shortly before a New York Times investigation into those allegations was published. He has denied wrongdoing.
Was Dan Price convicted of a crime?
No. A 2022 Seattle misdemeanor assault case was dropped in 2023, and a 2024 California rape charge was dropped by prosecutors in May 2025 for insufficient evidence. He has not been convicted of any of the criminal charges filed against him.
Does Dan Price still work at Gravity Payments?
Yes, in a limited advisory role assisting current CEO Tammi Kroll on strategy since May 2024, after resigning as CEO in 2022.