The Try Guys' combined net worth is estimated at around $10 million, built through their production company, 2nd Try LLC, YouTube ad revenue, merchandise, books, and a 2024 subscription streaming service, spread across current co-founders Keith Habersberger and Zach Kornfeld, co-owner Eugene Lee Yang, and the wider cast added after Ned Fulmer's 2022 departure.
This page covers the group brand, not any single member's personal net worth, which varies -- for example, Ned Fulmer's own net worth was independently estimated at roughly $10 million at the time of his 2022 departure.
Quick Facts
| Founded | 2014, as a BuzzFeed video series; left BuzzFeed in 2018 to form 2nd Try LLC |
| Original Members | Keith Habersberger, Zach Kornfeld, Eugene Lee Yang, Ned Fulmer |
| Current Status | Habersberger and Kornfeld lead the group; Yang remains a co-owner but stepped back from regular appearances; nine new cast members joined in May 2024 |
| Ned Fulmer | Fired September 2022 after admitting to a workplace affair |
| Estimated Net Worth | Around $10 million |
From BuzzFeed to 2nd Try LLC
The Try Guys began in 2014 as a BuzzFeed video series starring four BuzzFeed employees: Keith Habersberger, Zach Kornfeld, Eugene Lee Yang, and Ned Fulmer. After building a large following with challenge and comedy videos, the group left BuzzFeed in 2018 to run their channel independently under their own production company, 2nd Try LLC. In May 2024, they launched a subscription streaming service, 2ndTry TV, adding another revenue stream beyond YouTube ads, sponsorships, and merchandise.
The Ned Fulmer Scandal
On September 27, 2022, the group announced it was severing ties with co-founder Ned Fulmer after discovering he had been having an affair with an employee. Fulmer publicly admitted to a "consensual workplace relationship," said he had lost focus on his family, and was removed from the company. His departure was one of the most-covered creator scandals of the year and briefly threatened the group's future, since he had been a central on-camera personality since its founding. Years later, Fulmer spoke publicly about the fallout, saying he had stepped back from social media afterward and felt ready to move on.
Rebuilding the Cast
Following Fulmer's exit, Habersberger and Kornfeld continued running the channel as the group's public face, while Yang remained a co-owner but scaled back regular appearances. In May 2024, the company expanded its on-camera roster with nine new cast members, broadening the show beyond the original four-person format while keeping the Try Guys brand and company structure intact.
Personal Lives
Keith Habersberger is married to Rebecca "Becky" Habersberger and the couple has a son. Zach Kornfeld married Margaret "Maggie" Bustamante in February 2023, and the couple welcomed a daughter in 2025. Eugene Lee Yang has been in a long-term relationship with Matthew McLean since announcing it publicly in 2019.
Frequently Asked Questions
What is the Try Guys' net worth?
The group and its company, 2nd Try LLC, are estimated to be worth around $10 million combined.
Why was Ned Fulmer fired from the Try Guys?
He was let go in September 2022 after admitting to a workplace affair with an employee.
Who are the current Try Guys?
Keith Habersberger and Zach Kornfeld lead the group day to day; Eugene Lee Yang remains a co-owner with a reduced on-camera role, alongside a larger cast added in 2024.
Did the Try Guys survive the Ned Fulmer scandal?
Yes -- the group continued under 2nd Try LLC, expanded its cast in 2024, and launched a subscription streaming service the same year.