Brent Rivera's net worth is estimated at around $25 million, built from more than a decade of YouTube, TikTok, and Instagram ad revenue and brand deals, his role as co-founder and CEO of the talent incubator Amp Studios, and his Levels snack brand, launched in 2025. Forbes credited him with $11 million in creator earnings in 2024 and $13.7 million in 2026, ranking him among its top creators both years.
Quick Facts
| Real Name | Brent Austin Rivera |
| Born | January 9, 1998, Huntington Beach, California |
| Known For | Comedy sketches and pranks on YouTube, TikTok, and Instagram; CEO and co-founder of Amp Studios; Hulu's "Light as a Feather" (2018-2019) |
| Sister | Lexi Rivera, also a content creator |
| Relationship Status | No publicly confirmed relationship as of 2026; previously dated Eva Gutowski and Pierson Wodzynski |
| Estimated Net Worth | Around $25 million |
Early Life and Family
Rivera was born on January 9, 1998, in Huntington Beach, California. He has two older brothers and a younger sister, Alexa "Lexi" Rivera, who built her own large following as a YouTuber and social media personality; the two frequently appear in each other's videos. He began posting online in his early teens and first gained a following on the now-defunct app Vine before moving his focus to YouTube, Instagram, and TikTok.
YouTube and Social Media Career
Rivera's YouTube channel has grown to more than 40 million subscribers, with his comedy sketches, pranks, and challenge videos drawing tens of millions of views apiece; combined with his Instagram and TikTok followings, his reach across platforms exceeds 100 million followers. He won the Juanpa Zurita Creator Honor Award at the 2020 Streamy Awards. Beyond social video, he has taken on scripted acting roles, starring in and producing the YouTube Red series "Alexander IRL" (2017), headlining Hulu's supernatural drama "Light as a Feather" (2018-2019), and appearing alongside Lexi in Brat's "Brobot" (2018).
Business Ventures
In 2018, Rivera co-founded Amp Studios, a talent incubator and content company that at its peak generated billions of social media views a month across the creators it worked with; he remains CEO. He has also hosted the podcast "So Relatable" and run a "Relatable"-branded clothing line. In 2025, he launched Levels, a snack brand selling corn and potato chips in flavors such as chili-lime and churro. His brand partnerships have included Amazon Music, Hasbro, and Activision.
Personal Life
Rivera does not have a publicly confirmed relationship as of 2026. He was previously in an on-and-off relationship with fellow creator Eva Gutowski, who he met through her 2015 music video "Literally My Life," on and off between roughly 2016 and 2020. He later dated fellow creator Pierson Wodzynski, whom he met through a YouTube dating-show segment his sister Lexi helped produce; that relationship ran from around 2019 to 2023, when Wodzynski said publicly that the two had tried dating but found it difficult to balance with their separate careers, and that they had since gone their own ways. His exact current dating status and finances beyond his reported creator earnings are not public.
Frequently Asked Questions
What is Brent Rivera's net worth?
Estimated at around $25 million, from his YouTube, TikTok, and Instagram earnings, Amp Studios, and his Levels snack brand.
How many YouTube subscribers does Brent Rivera have?
More than 40 million, with a combined social media reach across platforms of over 100 million followers.
Is Brent Rivera dating anyone?
He has no publicly confirmed relationship as of 2026. He previously dated Eva Gutowski (on and off, roughly 2016-2020) and Pierson Wodzynski (roughly 2019-2023).
Is Lexi Rivera his sister?
Yes. Lexi Rivera is his younger sister and a content creator in her own right; the two regularly collaborate on videos.